​I used to believe in the conventional marketing idea that if the audience isn’t buying, it’s because they haven’t seen your offer enough times.

The rule of 7 is that a prospective buyer needs to see your marketing message at least 7 times before they truly decide whether to buy.

​From my decade of marketing experience — especially the past 5 years of consistent rhythm of offers — I haven’t found this idea to be true… Most buyers see my offer 1–3 times before signing up, if they sign up at all.

If an offer isn’t a good fit — or if there isn’t enough of a trusting relationship — they can see the offer