​Should you add to the noise? How can you stand out? Think about this:Every year, there are more books published than anyone can consume in several lifetimes… so should people stop writing books because there are “too many” of them? Should people stop creating and sharing their art because there’s already so much? Apply that…

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​In marketing, we typically learn about the importance of getting people’s attention. To try to stand out, to be more charming, to be more persuasive. ​But that’s not what I’m trying to do…If anything, I’m trying to blend in. I know that my ideal audience will spot me, even in a sea of social media…

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“Sonic Alchemist Steve Young aka Hedflux is an artist who combines quantum physical and spiritual knowledge with ancient wisdom in a way that has projected him in a unique trajectory as an artist. Equally in tune with the fast paced modalities of modern life as well as the gentle pulse of mother nature, he can command…

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​I don’t worry about anyone — or any company — repurposing my writings and using it in whatever way they want. ​Sounds bold, but it actually gives me peace of mind and inspires more creativity.Disclaimer: This article is based on my own experience. The recommendations don’t serve as legal advice. It may even be terrible legal advice, so take…

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​Since you’re reading this article, I’m guessing that you are in business primarily to express your soul and to serve others’ positive transformation.​Yes, you want a sustainable income, to allow you to keep doing the work you love… but your business is mainly from a deep place of calling.Yet, most business/marketing experts assume that we’re doing this for the…

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​I used to believe in the conventional marketing idea that if the audience isn’t buying, it’s because they haven’t seen your offer enough times. The rule of 7 is that a prospective buyer needs to see your marketing message at least 7 times before they truly decide whether to buy. ​From my decade of marketing experience — especially the past…

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​To reach more people and make a deeper impact with your message, work on improving these 5 factors in your content.​Use this list as an audit of your content marketing. Make gradual improvements and you’ll see better results over time.​CareHow do we get our audience to care about our content?By showing that we care about…

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​“Where is the line between strategy and manipulation?” asked a dear client. “Doesn’t it make sense to post about a certain topic in advance if I want to sell a course about it? Some bloggers have a whole schedule of content and events leading up to their launch… is that manipulation, or just good strategy?”​What…

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​This principle has been essential to my success. How do I make great content? By making more content, and observing what spreads. How do I improve my skills?By working with more clients, and noticing who grows the most. True learning comes from action — we build muscles by doing things, not just reading about them. It takes quantity of action to develop quality of results.Yet, if…

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Watch the trailer! (This simple, short trailer took less than 1-day to write, storyboard, produce & edit) Have you produced a trailer you’re proud to share, that really sells all the benefits for your online course or membership site in a compelling and exciting way? Wouldn’t it be lovely if in 5-weeks you could write,…

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