​“Where is the line between strategy and manipulation?” asked a dear client. “Doesn’t it make sense to post about a certain topic in advance if I want to sell a course about it? Some bloggers have a whole schedule of content and events leading up to their launch… is that manipulation, or just good strategy?”

What is strategy anyway?“Strategy” is a series of planned steps intended to cause a calculated change. When that careful calculation is to influence other people for our own benefit — without the other people knowing our plans — then it seems like manipulation to me.

But isn’t it for the customer’s benefit