​To reach more people and make a deeper impact with your message, work on improving these 5 factors in your content.

Use this list as an audit of your content marketing. Make gradual improvements and you’ll see better results over time.​Care

How do we get our audience to care about our content?
By showing that we care about them.

How do we do this?
By getting to know them more deeply, and thus, actually caring!

In the first couple of years of my audience-building, I did an audience research conversation every 2 weeks. (To this day, I still do one every month or so.)

This is where